The pursuit of the coveted accredited investor has gained traction in recent years thanks to the passage of the JOBS Act of 2012 and its formal launch in 2016. The new regulations opened marketing channels not previously available to businesses.
Advertising (general solicitation) directly to accredited investors is available through Rule 506(c) of Securities and Exchange Commission Regulation D. Marketing to accredited and non-accredited investors alike is possible via Regulation A+ and the Crowdfunding options.
Many companies are catching on to the value of accredited investors as a vast source of funding and capital for ventures of all types and sizes.
