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How to Get Your Investor Emails to an 50%+ Open Rate

  • Matt Scott
  • Author Matt Scott
  • Published March 3, 2025

Here’s a brutal truth that will save you months of wasted effort:

Your investor list is dying because they are bored, and underwhelmed with your content..

Not with a bang, but with the quiet tap of the ‘delete’ button. Every time you blast another desperate “exciting opportunity” email. Every time you share another mundane update about your “journey.”

The numbers don’t lie. Most are staring at an 18% open rate, wondering why their message isn’t landing. Meanwhile, a select few are commanding a staggering 50% open rate – nearly triple the industry average.

What’s their secret?

It’s not what you think. Keep reading

In contrast, we have some clients like this one (see image) with an open rate within 24 hours of a staggering 47% but it will be over 50% within 48 hours. See the screenshot…
img-5
  • When you’re building a list only to promote your latest capital raise – you’re losing.
  • When you’re only contacting your list to raise capital, you’re losing.
  • When you build a community only to raise capital, you’re losing.
 
Most struggle because they cannot get the attention of investors or even get those on their list to open an email.

Gary Vee’s advice is not for you…
The Myth of “Sharing Your Journey”

 

Let me demolish a popular delusion.

For content, Gary Vee says: “For content, share your personal journey.” He and others recommend you share each step of the process of building your company (investment).

Reality check:

I doubt you’re building the next unicorn. Like most 98% of companies raising capital, you’re in a commodity business.

Nobody – and I mean NOBODY – wants to hear about 47-year-old Betty’s transition from medical billing at an OBGYN to the up-and-coming real estate agent in the bustling burbs of Milwaukee.

Her personal journey? Bland. Common. Forgettable. Meh…

On the same weak branch of the tree is your venture. More than likely, you’re in real estate, business acquisitions, transportation, crypto, med-tech, fintech, or nutrition…

It may be ‘new’ or cool but it’s not going to change change the world.

Here’s the hard truth: Sharing your personal journey only works when your journey is genuinely going to revolutionize an industry or change the world.

Elon Musk’s journey of Tesla’s? Compelling.
Betty’s real estate licensing journey?  “Where’s the remote…”

Why Our Clients Get a 50% Open Rate

First, the content strategy mentioned below must be developed as soon as a new lead or contact is introduced into our your atmosphere. 
 
You’re not going to take an old list that you’ve neglected or one you purchased and turn it into 50% readership unless you delete everyone that’s not reading your emails.
But that would be a good start.

Our most successful clients understand a fundamental truth: Engagement isn’t about pleasing everyone. It’s about challenging the reader’s current beliefs and challenging the establishment – the status quo.

When you’re swimming in a sea of sameness, you need a different formula:

  • Provoke them to think. Don’t narrate or educate them with facts.
  • Challenge them to go against the grain. Don’t tell them whatever else is doing. Get them to their ultimate goal. Don’t sell them on your company.
  • Divide them from traditional standards or thought. Be divisive and opinionated.


The Communication Weapon: Your content must be a weapon. Not a diary. Their content does three revolutionary things:

  • It takes a stand
  • It challenges conventional wisdom
  • It makes readers lean forward and think, “Interesting, I’ve never considered that before” or “I wasn’t aware of that strategy”


The 47% Open Rate Formula

  • Start on the right path when building your audience and list
  • Don’t share your journey (the ins and outs of building the business)
  • Take a Definitive Stand Against ____________
  • Be very opinionated about everything (more on this in a future article)
  • Fence-sitting is for cowards. Your content must have an edge sharp enough to cut through indifference.
  • Challenge Existing Paradigms | Annilhate the status quo
  • Don’t just present information, facts, or common content that everyone is discussing.
  • Deconstruct what people think they know.
  • Reveal what’s been kept from them and what they need to know
  • Give insights that are counterintuitive, provocative, and immediately applicable.


Your Content Must

  • Be compelling
  • Be relevant
  • Be NEW (hardest for most people to get)


Make Readers Recalibrate

Your goal:

Create a moment of cognitive disruption.
Make them stop. Think. Question.

The Strategic Approach

  • Regular content production? Essential.
  • Being seen matters? Absolutely.
  • But being HEARD? That’s the real currency.
  • These top performers don’t pander to their base. They speak to those outside their sphere, using topics so compelling that even skeptics can’t look away.
  • Their emails are intellectual provocations. Each message is a subtle challenge: “Are you brave enough to rethink what you know?” 

Pro Tip: Common content is death.

Controversy is fuel on a fire.

Brutal Truth #1
Your email isn’t a newsletter. It’s a manifesto. A declaration. A lightning rod for thought. When you’re in a commodity business, you’re not selling a product. You’re selling perspective.

Brutal Truth #2
If your content is not creating raving fans and haters, you’re doing it wrong.

Your communication must:

  • Cut through the noise
  • Challenge assumptions
  • Provide a lens that transforms how people see their world
  • Provide a lens that offers new roads to their goals


The Final Challenge
Want 47% open rates?

Stop informing. Start transforming.

Forget sharing your journey. Start disrupting mindsets.

Your content isn’t about you. It’s about the revolutionary thinking you bring to your audience.

The facts equate to silence. Bold is bankable.

In a world drowning in mediocrity, be the voice that makes people sit up, pay attention, and think differently.

The question is – are you brave enough to write content that creates loyal readers?

 
The content that gets a 47%+ open rate isn’t written by A.I. 
 
 
 
Matt Scott
Matt Scott
https://7xcapital.com
Matt Scott is a seasoned expert in the private capital markets, specializing in raising funds from accredited investors. With over two decades of experience in starting, capitalizing, operating, and exiting private companies, he guides entrepreneurs through the intricate landscape of private capital raising. Leveraging proprietary processes and systems, Matt and his team have successfully facilitated over $1 billion in capital raises for their clients.
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