Here’s a brutal truth that will save you months of wasted effort:
Your investor list is dying because they are bored, and underwhelmed with your content.
Not with a bang, but with the quiet tap of the ‘delete’ button. Every time you blast another desperate “exciting opportunity” email. Every time you share another mundane update about your “journey.”
The numbers don’t lie. Most are staring at an 18% open rate, wondering why their message isn’t landing. Meanwhile, a select few are commanding a staggering 50% open rate – nearly triple the industry average.
What’s their secret? It’s not what you think. Keep reading.
In contrast, we have some clients like this one (see image) with an open rate within 24 hours of a staggering 47% but it will be over 50% within 48 hours. See the screenshot below:
- When you’re building a list only to promote your latest capital raise – you’re losing.
- When you’re only contacting your list to raise capital, you’re losing.
- When you build a community only to raise capital, you’re losing.
Most struggle because they cannot get the attention of investors or even get those on their list to open an email.
The Myth of “Sharing Your Journey”
Gary Vee’s advice is not for you. Let me demolish a popular delusion.
For content, Gary Vee says: “Share your personal journey.” He and others recommend you share each step of the process of building your company.
Reality check:
I doubt you’re building the next unicorn. Like 98% of companies raising capital, you’re in a commodity business.
Nobody – and I mean NOBODY – wants to hear about 47-year-old Betty’s transition from medical billing at an OBGYN to the up-and-coming real estate agent in the bustling burbs of Milwaukee.
Her personal journey? Bland. Common. Forgettable. Meh…
It may be ‘new’ or cool but it’s not going to change the world.
Here’s the hard truth: Sharing your personal journey only works when your journey is genuinely going to revolutionize an industry or change the world.
Elon Musk’s journey of Tesla? Compelling.
Betty’s real estate licensing journey? “Where’s the remote…”
Why Our Clients Get a 50% Open Rate
First, the content strategy mentioned below must be developed as soon as a new lead or contact is introduced into your atmosphere.
You’re not going to take an old list that you’ve neglected and turn it into 50% readership unless you delete everyone that’s not reading your emails. But that would be a good start.
Our most successful clients understand a fundamental truth: Engagement isn’t about pleasing everyone. It’s about challenging the reader’s current beliefs and challenging the establishment – the status quo.
The Communication Weapon
Your content must be a weapon. Not a diary. It does three revolutionary things:
- It takes a stand.
- It challenges conventional wisdom.
- It makes readers lean forward and think, “Interesting, I’ve never considered that before.”
The 47% Open Rate Formula
- Start on the right path when building your audience.
- Don’t share your journey (the ins and outs of building the business).
- Take a Definitive Stand Against ____________.
- Be very opinionated about everything.
- Fence-sitting is for cowards. Your content must have an edge sharp enough to cut through indifference.
- Challenge Existing Paradigms. Annihilate the status quo.
- Don’t just present information, facts, or common content.
- Deconstruct what people think they know.
- Give insights that are counterintuitive, provocative, and immediately applicable.
Pro Tip: Common content is death. Controversy is fuel on a fire.
Brutal Truth #1
Your email isn’t a newsletter. It’s a manifesto. A declaration. A lightning rod for thought. When you’re in a commodity business, you’re not selling a product. You’re selling perspective.
Brutal Truth #2
If your content is not creating raving fans and haters, you’re doing it wrong.
Your communication must:
- Cut through the noise.
- Challenge assumptions.
- Provide a lens that transforms how people see their world.
- Provide a lens that offers new roads to their goals.
The Final Challenge
Want 47% open rates?
Stop informing. Start transforming.
Forget sharing your journey. Start disrupting mindsets.
Your content isn’t about you. It’s about the revolutionary thinking you bring to your audience.
The facts equate to silence. Bold is bankable.
In a world drowning in mediocrity, be the voice that makes people sit up, pay attention, and think differently.
The question is – are you brave enough to write content that creates loyal readers?
The content that gets a 47%+ open rate isn’t written by A.I.