Many athletes have pre-game routines that are either product of habit, superstition or combination of both.
You’ve seen Lebron James throw chalk into the air before every game. Nobody pumped up a crowd and his teammates like Ray Lewis. Before games, the Ravens linebacker would clap his hands, slap his chest, and exhort his team to win, while shouting inspirational phrases.
And did you know Michael Jordan wore baggy shorts not as a fashion statement but so he could wear another pair of shorts underneath? The ones he wore when he hit the game-winner for North Carolina in the 1982 NCAA championship game over Georgetown? He wore them underneath his Bulls shorts in every game.
You’ve seen these quirky athlete routines over the years; however, it is unlikely any athlete has reached the level of fanatical devotion to these routines that Rafael Nadal has. For Nadal, most of these routines have crossed over from quirky to religious devotion.
Here is a definitive list of his rituals:
- Always walks on the court with a single racket in hand.
- Crosses lines with his right foot only (and never steps on them if he can avoid it).
- When arriving on the court, places his bag down on the bench and turns his tournament ID face up.
- Makes opponent and chair umpire wait as he prepares for warm-ups.
- Takes off his jacket while jumping.
- Hands off the recovery drink to a ballboy for safe refrigeration.
- Eats his energy gel, always the same way: rip off top, fold side over, coax gel up with four gentle squeezes.
- Jumps at the net during the coin toss.
- Runs to the baseline for warm-ups.
- Scans the crowd to find his family.
- Always takes a cold shower before the match.
- Goes to the towel after every point.
- Waits for the other player to cross first on changeovers (then steps over the line with his right foot).
- He sips the recovery drink. Then sips the water, always in the same order. Then he places them carefully in the same exact positions every time.
I put the two bottles down at my feet, in front of my chair to my left, one neatly behind the other, diagonally aimed at the court.
Nadal’s skeptics chalk up his rituals to superstition or stall tactics used to disarm or frustrate his opponents. But Nadal has a simpler explanation. “Some call it superstition, but it’s not. If it were superstition, why would I keep doing the same thing over and over whether I win or lose? It’s a way of placing myself in a match, ordering my surroundings to match the order I seek in my head.”
There it is! Nadal’s rituals help him to create order out of disorder. In other words, they help him focus and prevent distraction from the goal.
Before you scoff, you should know science backs up the benefits of rituals, and research supports the edge rituals like Nadal’s can give. Recent research suggests that rituals may be more rational than they appear. Why? Because even simple routines can be extremely effective.
Rituals performed after experiencing losses – like a loved one – do alleviate grief, and rituals performed before high-pressure tasks – like playing a championship match – do in fact reduce anxiety and increase people’s confidence. Gino, Francesca; Norton, Michael I, “Why Rituals Work” (May 14, 2013), https://www.scientificamerican.com.
Research in sport psychology has backed up the benefits of pre-performance routines, from improving attention and execution to increasing emotional stability and confidence.
What can you learn from these athletes in your capital raising efforts? Why are rituals important in raising capital?
For one, just like Nadal, rituals will help you to keep focused and prevent you from losing your edge to your opponent.
More often than I’d like and despite my advice on preparation, I’ve seen one client after another go into meetings blind with potential investors, without any preparations, routine or ritual because they assume a prospect is already sold and all they need to do is show up to seal the deal. The prospect is in the can, right? Wrong.
Without routines or rituals, things do not always go as planned with these unprepared clients. Assuming the sale is already made in these situations and relying on your assumption alone, places you in a position of inferiority. The prospect quickly gains control and dominates the meeting and eventually calls the shots.
If you lose control, lack confidence, misread the prospect’s level of interest, or if you are distracted, it is not likely you will close the deal. And even if you close the deal, getting off on the wrong foot with a prospect like this will create headaches throughout the life of the investment since you will never be in control.
Like Nadal, to stay in control, you just need to do what you do and not give a damn what your opponent/prospect thinks.
Here are some questions to ask yourself to help you develop some winning rituals:
- What are your rituals before a meeting?
- Did you choose the meeting location?
- Did you state your availability or agree to accommodate their schedule?
- How much time did you allow for the call?
- Did you tell the prospect your time limitations?
- How do you prepare for a call?
- How much time did you put into learning more about your prospect?
- Did you look them up on LinkedIn, Facebook or IG?
- Did you give yourself time to clear your head of the last interaction?
- What assumptions are you making about the prospect?
Though a bit eccentric, you can’t argue with the methods of Rafael Nadal, winner of 17 Grand Slam singles titles, the second most in history for a male player. You don’t have to go to Nadal’s extremes, but there is definite value to routines and rituals.
Start thinking of yourself as a capital raising athlete. The prize is prosperity, and that prosperity can start with little routines and rituals that can give you just the slightest edge to help you accomplish your goals.
Start establishing routines and rituals before calls, during meetings, and in your negotiations and watch your success rate increase dramatically.
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Matt Scott is CEO/Founder of 7xCapital which specializes in private capital markets with a focus on raising capital from Accredited Investors. They guide companies through the labyrinth of the private capital world by applying proprietary processes and systems to target this elusive but prized segment of investors. Matt and his clients have raised over $500M. Along with his 14-person team, they provide execution and back office support to entrepreneurs for managing customized strategic systems for raising private capital. The 7x team currently serves clients in the U.S., Canada, Dubai, Israel, Finland, and Central America.
Matt is a speaker, advisor, and investor. Conferences and industry groups often invite him to speak at their events to educate and inform their audience on the latest strategies for appealing to the Accredited Investor. Matt has the credentials to back up his processes. He is an active investor in the alternative asset class with 25 years of experience of starting, capitalizing, operating and selling companies in the private sector. Matt has solved many of the issues and challenges in targeting the Accredited Investor and continues to stay on top of trends to develop new and effective strategies for raising capital.